What gives us the
factor?
Hi, we are Troy and Lara, the founding members of Paper and Pixel, Troy being the tech guru and Lara being the designer.
Both of us possess a different, yet complimentary set of skills, to eachother, like opposing sides of the brain, you could say that if Lara was the paper, Troy is the pixel.
After having both worked within our own individual businesses for over a decade, we have decided it made sense to join forces to help Australian businesses succeed.
We have both had to wear many hats in our own sole trader businesses, therefore we come preloaded with lots of skills per person so you get loads of benefits eventhough we are a small team.
Being a boutique agency means we run a lean and agile business so you are getting big agency work without the big agency price tag. We can call upon an extra set of hands when required therefore able to scale up or down when needed.
Our small size means you can speak to the person who’s actually doing the work, therefore cutting out the need for an account manager etc. and our turn-around times are lightening fast.
We love helping organisations deliver their marketing message to their audiences be it via content creation or digital systems or both. We do this by guiding them and making sure we are communicating well with them along the way.
Our project approach
STEP 1. DEFINE THE ISSUE
Meeting with all stakeholders involved to establish a design brief together via a strategy workshop. This step is all about obtaining a deeper under-standing of your organisation, your offering and how we can help tell your story in the most effective way.
For a successful project you need a solid grounding and base to start from. Here we meet with all the stakeholders and establish a design brief together via a strategy workshop. This step is all about obtaining a deeper under-standing of your organisation, your offering and how we can help tell your story in the most effective way. This will allow us to give you our best and you to understand the overall process and what needs to happen to ensure marketing success.
STEP 2. INFORMATION GATHERING
Educating ourselves after our initial meetings by researching your industry, competitors and conducing some visual research for inspiration as well.
We need to do our research into your market with your goals in mind, we look at your competitors, see best practices and apply them to your solution. We also conduct some visual research to see what does and doesn’t work to market, because at the end of the day your marketing and website needs to bring customers through the “virtual” door. We will be asking more questions about your company, how you handle x and y what you think of different approaches all to build a comprehensive profile about your business and what needs to happen to go to the next level.
STEP 3. IDEATION
STEP 4. DISTLLATION
Here we Run closed tests for market to see how the branding works and how design ideas will function in a practical setting, this will involve Reflection, polishing and editing down those ideas and testing out those ideas.
STEP 5. CLIENT PRESENTATION
When we are happy with our concepting and have some concrete options to present we will organise
When we feel that we have a solution that meets the client’s need then we present it to the client
STEP 6. FEEDBACK
Gathering client feedback and implementing that to the design/model/product.
STEP 7. IMPLEMENTATION
Here we Run closed tests for market to see how the branding works and how design ideas will function in a practical setting, this will involve Reflection, polishing and editing down those ideas and testing out those ideas.
STEP 8. TESTING & APPROVAL
When we are happy with our concepting and have some concrete options to present we will organise
When we feel that we have a solution that meets the client’s need then we present it to the client
STEP 9. IMPROVEMENT
Gathering client feedback and implementing that to the design/model/product.
